Regulate Yourself Don’t Blame the Food Industry - 600 Words

Regulate Yourself: Don’t Blame the Food Industry Eating healthy is a major concern in America. Some people believe that food industries are to blame for Americans unhealthy diet, while others think the responsibility for implementing a healthy diet is up to the individual. Mark Bittman, the author of â€Å"Can Big Food Regulates Itself? Fat Chance†, argues that allowing food industries to self regulate what’s healthy and unhealthy has resulted in marketing unhealthy food as being healthy. Bittman has a point: food industries are spreading propaganda in their advertisement about how healthy their products are. The food industry should take responsibility for that, but it is still up to the individual to eat healthy. Food industries should not†¦show more content†¦Self-regulation allows Captain Crunch to be part of a balance breakfast (1). So far self regulation has not been successful because it allows the food companies to advertise and sell food like they want to. Even though self-regulation hasn’t been successful so far, with incentives that could change. Businesses are run by their owners not the government, and regulations shouldn’t be imposed on them, but current voluntary guidelines could be supplemented by tax incentives, which would motivate the food industries to implement them. They would be persuaded to make better adjustments to their product for the purpose of selling and advertising healthier food items. Bittman believes that â€Å"grass roots movements need to make agencies aware that food industry regulations for marketing are needed†, however this is not feasible (1). These are big corporations, their money and comradery will influence the agencies to ignore claims from the grass roots movements. The power of financial persuasion is the method the government should use to get the food industries to self-regulate in a health conscious way. Getting food industries to implement better marketing regulations wou ld only solve a small portion of the problem, education would solve the large portion. It’s up to the parents to educate our kids about eating healthy with the help from the school. The most effective course of action for children or anyone having a healthy diet is being educated about it. The government shouldShow MoreRelatedResearch Proposal : Consumer Trust1100 Words   |  5 PagesResearch Proposal: Consumer Trust in the Food Industry I. Convenience. Many Americans don’t know what they would do without the convenience of everyday life in America. The Food Industry is at the helm of this simple lifestyle. If you re hungry, you go to the supermarket and buy what you want. You don’t need to worry about hunting for meat or growing and harvesting plants. Now, all of the hard work involved in obtaining and producing food is the responsibility of food corporations. In their sophisticatedRead MoreObesity: a Problem with Personal Responsibility1766 Words   |  8 PagesResponsibility Drinking too much water will kill you. However, this is not a reason for the government to regulate how much water people drink. There are many dangers in life that the public should be informed of in order to shape their decisions. Eating too much fatty food can cause serious health issues or death, but the government should not regulate what types and quantities of foods Americans eat. The solution to obesity cannot come from government control of what we eat, but instead, mustRead MorePersonal Responsibility And Obesity Essay1823 Words   |  8 PagesIn the United States, there are many people who believe that if it wasn’t for fast food restaurants, they would be eating healthier and wouldn’t be overweight. People have even tried to sue fast food restaurants for their own self esteem issues. It’s ironic that people actually blame fast food restaurants, such as McDonald’s, for being obese. While fast food may be one of the contributors to the obesity outbreak, it certainly doesn’t stand alone. There are loads of reasons why people living in theRead MoreThe Walt Disney Company and Disney Management25371 Words   |  102 PagesSelling Fairy Tales Mistaken assumptions by the Disney management team affected construction design, marketing and pricing policies, and park management, as well as initial ï ¬ nancing. Disney executives had been erroneously informed that Europeans don’t eat breakfast. Restaurant breakfast service was downsized accordingly, and guess what? â€Å"Everybody showed up for breakfast. We were trying to serve 2,500 breakfasts Part 6 Supplementary Material The root of Disney’s problems in EuroDisney mayRead MoreERR 2015551 Words   |  23 Pagesact 1998: The national minimum wage is the minimum pay per hour almost all workers are entitled to by law. The minimum wage rate depends on a workers age and if they are an apprentice. Working time directive 2003/88/EC: The law says that workers dont usually have to work more than 48 hours a week on average, unless they chose to. Discrimination: It is against the law to treat someone differently because of a personal characteristic. There are several types of discrimination, such as: Age BeingRead MoreMarketing Case Study9790 Words   |  40 PagesDiscussion Questions 1. Anheuser-Busch, which has been described as â€Å"an American icon,† is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal, one industry observer said, â€Å"Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer: Basically, it doesn’t matter who owns it. We are in a global world right now†. Do you agree? Students answers willRead MoreNature of Strategic Management13243 Words   |  53 Pagesgo to Web sites, such as CompareNet.com, that offer detailed information on more than 100,000 consumer products. The Internet has changed the very nature and core of buying and selling in neatly all industries. It has fundamentally changed the economics of business in every single industry worldwide. Slogans and companies such as broadband, e-Bay, e-Trade, e-commerce, e-mail, and e-Toys have become an integral part of everyday life worldwide. Business-to-business e-commerce is five times greaterRead MoreCRM 1301 Midterm uOttawa Carolyn Gordon Essay10218 Words   |  41 PagesThe Rack: Body elongate The Headcrusher; Tighten head Witchcraft in context Provide explanation Changes and turmoil in society Maintain status quo Protect position and privileges Challenge authorities = charged with heresy Divert attention Blames witches and the Church becomes indispensible Scapegoat Target powerless or threatening groups Rationale for Punishment Rooted in Christianity Biblical law – lex tallonis (eye for an eye, tooth for a tooth) Penance through physical pain NothingRead MoreIntercultural Communication21031 Words   |  85 Pagesgeneralizations about other cultures, but dont use those generalizations to stereotype, write off, or oversimplify your ideas about another person. The best use of a generalization is to add it to your storehouse of knowledge so that you better understand and appreciate other interesting, multi-faceted human beings. †¢ Practice, practice, practice. Thats the first rule, because its in the doing that we actually get better at cross-cultural communication. †¢ Dont assume that there is one rightRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesorganization growing and prospering, then failing (just as humans do), but occasionally resurging. Success rarely lasts forever, but even the most serious mistakes can be (but are not always) overcome. As in previous editions, a variety of firms, industries, mistakes, and successes are presented. You will be familiar with most of the organizations, although probably not with the details of their situations. We are always on the lookout for cases that can bring out certain points or caveats in the

Socrates’ Speech in Apology - 975 Words

Aristophanes’ Clouds, if read hastily, can be interpreted as a mindless satyr play written in 419 BCE. Yet the chorus warns the reader not to expect the play to have farcical ploys like â€Å"a hanging phallus stitched on† the actors to evoke a laugh, but has underlying seriousness as â€Å"she [the play] comes in trusting only her words† (Clouds 538-44). Even if the play does use some low devices, the play’s message is sophisticated and can be read as a warning to Socrates. Aristophanes is a â€Å"friendly critic† of Socrates and warns Socrates to change his ways for Athens and for the good of himself (Whidden). Plato’s Symposium and especially his Apology of Socrates justify the claims made in Clouds about the dangers of philosophy and Socrates to†¦show more content†¦They are referred to as a â€Å"voice† that Socrates hears, not unlike a conscience, that â€Å"turns me [Socrates] away from whatever I am about to do, b ut never turns me forward† (Apology 31d). Socrates uses that as the reason why he never got into politics, as the majority rule is usually against his own code of morals (31d). Socrates is not exactly godless or immoral for he would not condemn a group of prisoners without trying them separately. His â€Å"whole care is to commit no unjust or impious deed† (32d). Socrates may have moral standards, but perhaps his followers would not. This leads into the charge that he corrupts the youth, for if Socrates can question the gods, they can too. Athenians acted out of fear of heavenly retribution, not morals (Whidden). Those youth found it acceptable to do whatever they wanted because of the apparent lack of gods and thunderbolts coming down from the heavens to smite those who deserve justice. Clouds’ Socrates argues, â€Å"If in fact he [Zeus] strikes perjurers, then how is it that he did not burn up Simon, or Cleonymus or Theorus? Yet they are vehement perjurers . But he strikes his own temple and Sunium, the cape of Athens, and tall oak trees. Why?† (Clouds 398-402). Those youths have mimicked Socrates’ style of rhetoric and argument. Pheidippides is an extreme satiric version of these sophists, as he uses the weaker speech to justify why he has beaten his father and why heShow MoreRelatedPlato s The Apology Of Socrates874 Words   |  4 PagesIn Plato s â€Å"The Apology of Socrates†, Socrates states, â€Å"the unexamined life is not worth living† and he would rather be put to death them stop his practice of philosophy (The Apology). In this writing, Socrates is charged with not accepting the gods recognized by the state, devising new gods, and corrupting the youth of Athens. However, the word apology in the title is not our modern English interpretation of the word. The name of the speech stems from the Greek word apologia, which translatesRead MoreAristophanes’ Clouds a Satyr Play Written in 419 BCE1161 Words   |  5 Pageswarning to Socrates. Aristophanes is a â€Å"friendly critic† of Socrates and warns Socrates to change his ways for Athens and for the good of himself (Whidden). Plato’s Symposium and especially his Apology of Socrates does not discount the claims made in Clouds about the dangers of philosophy and Socrates to the public, even if Plato’s Socrates is less exaggeratedly flawed than the Socrates in Clouds. In Apology, Socrates takes the warning from the Clouds seriously. In Socrates’ speech he disregardsRead MoreThe Reconciliation Of Two Positions1696 Words   |  7 Pagesmost prominent individuals in history, Socrates not only helped to set up the foundations for Western philosophy, but the legacy he left behind is something that is still being discussed today by historians and philosophers alike. Socrates is renowned for standing up for his beliefs even in the midst of death as portrayed in Plato’s account of Socrates’ defense speech, Apology, in which he gave during his 339 B.C. trial. It is in this eminent speech that Socrates is able show the dedication he has forRead MoreThe Tragedy Of Socrates As A Tragic Hero1373 Words   |  6 Pagesthe purpose of existence; one of these philosophers was Socrates. Spending majority of his life in Athens, Socrates exercised his freedom of speech, for which, he had vocalized his opinions to the people of Athens of the au thority of the government and whether if the they are suitable to help society function in a positive light (Brumbaugh 230). However, in the development of government, the conservative government of Athens charged Socrates with religious treason and the corruption of the youth ofRead MoreApology of Socrates Summart924 Words   |  4 PagesSummary Platos The Apology is an account of the speech Socrates makes at the trial in which he is charged with not recognizing the gods recognized by the state, inventing new deities, and corrupting the youth of Athens. Socrates speech, however, is by no means an apology in our modern understanding of the word. The name of the dialogue derives from the Greek apologia, which translates as a defense, or a speech made in defense. Thus, in The Apology, Socrates attempts to defend himself andRead MorePlatos Apology, Summary, Main Characters750 Words   |  3 PagesSocrates - The protagonist of The Apology, as well as all of Plato s other dialogues. Socrates seems to be a very simple man, not having many material possessions and speaking in a plain, conversational manner. However, this seeming plainness is all a part of the ironic characteristic of Socrates method. Professing his own ignorance, he engages in conversation with someone claiming to be an expert, usually in ethical matters. By askin g simple questions, Socrates gradually reveals that his interlocutorRead MoreEssay Clouds vs. The Apology1649 Words   |  7 Pages Clouds vs. The Apology In Aristophanes Clouds and in Platos Apology we see extensive fictional representations of the historical figure, Socrates, who left us no literary works under his own name. When comparing these two representations, readers often assume, as a result of the nature of the comedic genre, that Aristophanes portrayal of Socrates is exaggerated and fallacious. On the other hand, Platos account is often taken more seriously as a result of the philosophical genre and theRead MoreEssay on The Three Modes of Persuasion: Socrates Apology1331 Words   |  6 PagesPersuasion: Socrates’ Apology In speaking of effective rhetorical persuasion, we must appeal to our target audience in a way that will get them to accept or act upon the point of view we are trying to portray. Aristotle said that we persuade others by three means: (1) by the appeal to their reason (logos); (2) by the appeal to their emotions (pathos); and (3) by the appeal of our personality or character (ethos) (Corbett and Connors 32). When Socrates, an infamous rhetorician, gave his â€Å"apology† to hisRead MorePlatos The Apology792 Words   |  3 PagesPlato’s The Apology is the speech that Socrates makes at the trial in which he is charged with not recognizing the gods recognized by the state, creating new deities, and corrupting the youth of Athens. Even though the title of Socrates’ speech is The Apology, it is not an apology for his actions, but rather he attempts to defend himself and his conduct. The apology has made me reflect on whether a person should focus on improving himself or herself, or should they focus on improving other peopleRead MorePlatos Apology Essay951 Words   |  4 PagesPlato’s Apology is a narrative of the famous speech of Socrates that is made during his trial. Instead of apologizing, Socrates attempts to defend himself and his actions. He is put on trial due to his accusations of corrupting Athens, not acknowledging the same gods as the state, and creating new gods. During his dialogue, Socrates remains very calm and speaks with honesty. He focuses on what is said rather than his manner of speech. When he is first presented in from of the jury, Socrates asks

How to Write an Analytical Essay Free Essays

1In the first paragraph really explain what it is about. Ads by Google Technical Writing ToolsTechnical Communicators Resource. TCS 2 Includes FrameMaker, RoboHelp www. We will write a custom essay sample on How to Write an Analytical Essay or any similar topic only for you Order Now Adobe. com 2Start to plot out what you want to write. Do this underneath your introduction. 3Come up with a main idea for each paragraph. Explain your main idea; maybe throw in a quote that will help to explain it in better detail. 4Back up your ideas with examples. If you’re writing a descriptive essay, consider a personal example. Otherwise, find an objective example to support your analysis. 5Follow these procedures for each paragraph that you need to write. 6State your conclusion. Restate your introduction and leave the readers thinking. Make your conclusion something very brief and to the point that anyone could read. Ads by Google Resume Writing ResultsJob-Winning Resume Writing Services Personalized High Quality Resumes resumes. FINS. com Company brochuresYoung Zeck Image Communications creates high-impact brochures www. youngzeck. com dit TipsBeginnings and endings are good places to use quotes, metaphors, and repetition, for effect, because introductions and conclusions should not have any details or in-depth analysis; that is what your body paragraphs are there for. Ads by Google Paper RaterFree Online Grammar Check, Writing Analysis, and More www. PaperRater. com If you are writing a formal analysis or critique, then avoid using colloquial writing. Though informal language may bring some color to a p aper, you do not want to risk weakening your argument by influencing it with verbal slang. Ask yourself â€Å"What am I trying to prove? † The answer should be in your thesis. If not, go back and fix it. edit WarningsAvoid making your essay too tacky by using too few quotations. Remember that you want to incorporate others’ ideas, too. Don’t try to add useless sentences to make an analytical essay longer; it is better to leave it short and to the point. Make each sentence count. edit Things You’ll NeedPaper Pen/pencil Spell checker (if using a computer) Thesaurus Microsoft Word (if using a computer) Articles for You to Write How to cite How to Write an Analytical Essay, Essay examples

Global Wine Development Tourism

Question: Discuss about the Global Wine Development Tourism. Answer: Introduction The report would include various aspects and wine tourism operations in the region and would also place the size and development of the tourism industry here. The SWOT analysis should be done too for the purpose of identifying the strengths, weaknesses, opportunities and threats in the area and also the pull factors for the wine tourism would be illustrated in this report. The major stakeholders involved in business along with collaborative working within the tourism industry would also be illustrated. Lastly, the most suitable recommendations would be addressed for gaining sustainability and also ways of enhancing the wine tourism in Hawes Bay, New Zealand (Alebaki Iakovidou, 2010). The Hawke's Bay Regionin New Zealand is present in the East coast of the North Island and is considered as one of the regions for its award winning wines and good quality other brewery items. The Regional council of Hawkes Bay is present in both Hastings and Napier. The region was named in 1759 by Captain James Cookso as to honor the Admiral Edward Hawkewho defeated the French armies that time during a battle. The wine region and tourism is located at the east coast of the North Island and is somewhat a semi circular bay that has a length of 100 kilometers from the north east area to the south east, i.e., from Mahia peninsula to Cape Kidnappers (Alebaki Iakovidou, 2011). The wine region in Hawke's Bay, New Zealand consists of a hilly area located around the coast line all around the central and northern bay. TheWairoa Riveris present in the north, and the large and fertileHeretaunga PlainsaroundHastingsin the south have created good lands for growing plants and extract wine. This region is famous for its wineries and vineyards where people often visit to experience some relaxing time as well as enjoy fine quality wine products close to nature and areas of sources of wine. The GDP of the Hawke's Bay region has been estimated to be US$4.3 billion, comprising of 3 percent of the national GDP. The region is famous for its vineyards and wineries as because it has large orchards and vineyards located in the plain areas. The climate is quite dry and it also has long, hot summers while the winters are considerably cooler and this offers an excellent climate for grapes to be grown in this region. The full bodied red wines are of good quality which has resulte d in making the place known for its wineries (Barber et al, 2010). There are more than 75 wineries all cross the Hawkes bay region in New Zealand. Thus, it could be understood that the present state of the wine tourism industry is quite good in this region and thus many people visit this place for the good quality wine offered in the various wineries and vineyards. Due to the good quality grapes grown here, the wineries have managed to draw in good numbers of people so that they can taste, consume as well as purchase. The wine tourism operators also offer additional opportunities for the people to visit the wineries and vineyards during the wine festivals and special events and can also arrange organized wine tours for the tourists who visit there. Few of the popular wine tourism operations in the Hawkes bay region are Gold Reserve Wine tour, Classic wine tour, Wineries and Wings Scenic tour, etc (Bruwer Alant, 2009). SWOT analysis Strengths Weaknesses Cool climate Diversity attraction/ activities Good Quality food and wine Close to Melbourne Natural setting for bushwalk and riding Authentic winery experience Deviation of Day Tours Lack of awareness of activities Expensive offers with high quality Industry not remain unchanged of consumer behavior Pool governance in tourism industry Opportunities Threats There are scopes of planning for conferences and event market Market segments in Waiora district There is also opportunity for creating a digital platform and make purchases of wine products easier for the people visiting there The product diversity could be done within the place The skills and knowledge of workers in the wine tourism industry should be improved It has also provided lots of employment opportunities for the people Support activities, including education, research and development and industry bodies Limitation of technological aspects Loss faced due to presence of many wine tourism operators in the region There has been decline in domestic travel rather than international travel There could be natural disasters like bad climatic conditions and forest fire which could deteriorate the proper growth of grape plants Strengths It is one of the largest wine region in Hawkes bay in New Zealand and also has been established quite a long time back. Thus the cultural heritage of this place has been preserved and also the regions art deco architecture and the production of wine in this regions have been clearly showcased. The good climate and weather, i.e., long, hot summers and cool winters have resulted in the growth of good quality grapes. This has made the place popular and also reputed for the production of countrys best red and white wines (Charters Menival, 2011). Hawkes Bay is mostly known for its Bordeaux-blend reds and Chardonnay but aromatic whites are consistently good as well. The climatic conditions have favored the people within that area to produce successful dessert styles too. One of the major strengths include a large number of wineries and vineyards which have included multi- regional entities and also the small sized boutique producers. Together they all share string bonding and produce goo d quality wine from the grapes. The region Hawkes Bay is thus known for its wine tourism culture and offers a wide range of cellar door experiences and also consistent wine festivals and good food (Cohen Ben-Nun, 2009). There is not a specific map as a result of which the wineries n that region differ and create difficulties for travelers to trace out. As the area is located near river, so during heavy rain the orchards are flooded with water and results in destroying the grapes. The distance between the vineyards are long enough and thus could be consuming. The vineyards and wineries owned by the people living in Hawkes bay do not accept credit cards and rather prefer payments in cash, due to which people have to carry more cash. The changes in climatic conditions has also resulted in affecting the production of harvesting grapes and due to this the production of wine has also reduced (Dawson, 2011). Opportunities There have been numerous opportunities like providing employment to many individuals who like to work within vineyards for managing proper yield of grape harvests. There has been economic growth and thus exports has been done which has named the Hawkes bay in New Zealand as one of the most popular tourist destinations too. The quality of wine is very good which has helped in entering new markets in Waiora district and all over New Zealand and in other countries too. With the implementation of information technology in the area, there is additional opportunity of creating a digital platform and attract more people there (Duarte Alonso Liu, 2010). There is limitation of technology and due to this few of the wine tourism operators in this region faced loss. With the increase in inflation in New Zealand, the international competition level has also increased, which has resulted in facing stiff competition and reducing the margins for the wineries. Few companies have even managed to use cheap quality grapes for the production of wine and this has also created negative mindset among the people. The brand name has been damaged and thus the sales have reduced to a huge extent. Natural disasters like bad heavy rain, extreme heat could also destroy the grape plants and further reduce the production level, Therefore, these are the major threats which are needed to be dealt with by the wineries and manage proper production of wine for the people in Hawkes Bay, New Zealand (Famularo et al, 2010). The major attraction factors for tourism e.g. any special events or festivals, unique Attractions The region Hawkes Bay is famous for its very good climatic conditions, fresh quality taste food and also the wine offered here. The place also offers stunning natural scenic views and architecture which are quite luring for the travelers. The travelers mainly visit the place for its extremely high quality wine that are extracted from the grapes right from the orchards and vineyards. There are many vineyards where grapes are grown and are used for wine, raisins and also for other non-alcoholic grape juices. The people who have interest in viticulture and also wine lovers visit this place often and thus Hawks bay has been one of the largest wine tourism region. There are many wine festivals which have been held all throughout the year (Gmez Molina, 2012). The Cape Kidnappers is a major tourist attraction which is an half hour drive from HastingsandNapier. It is a peninsula which was named based on the incident of Captain Cooks voyage in 1769. The travelers could can get within this which is one of the largest and primarily accessible mainland gannet colony that is located at the top of Capes sheer and barren cliffs. The festivals and events are held so as to demonstrate the history of the Hastings District represented as various forms of carvings that represent tupuna, located in Civic Square in the centre of Hastings. These have been carved in wooden posts and the pou are presented in a artistic manner so as to mark certain events and association between the people in the previous days (Koch et al, 2013). The Art Deco trust is well known for its jazz age architecture after rising from the earthquake and fire incidents which occurred in Napier in 1931. In the present days, visitors could see the Napier's decorative and colorful buildi ngs which speak of the optimism and confidence during the early 20th century. There is Splash Planet which is one of the most beloved Hawkes Bay destination where many people all around the world have made lifetime memories. There are many water as well as park rides which are available for tourists to enjoy and thus it is one of the perfect destination for the entire family. It is spread over 6.5 hectares and is a fun for many people, due to which many people prefer visiting this place in Hawkes bay. People could also sense some great adventure in this place as because they can explore the largest mainland gannet colony in the whole world on Cape Kidnapers (Lpez-Guzmn et al, 2011). The adventure tour would also riding in a tractor for experiencing adventure through the tides and also watch a variety of birds. Tourists could also experience horse riding through the vineyards in Hawkes bay region. Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is the longest place name in the world and it is located in Porangahau, Central Hawke's Bay. It is a must visit for people and is regarded as one of the major tourist destinations. All these fun, enjoyment, wine festivals and various excellent locales have been the major factors of attracting tourists in Hawkes bay, New Zealand (Mitchell et al, 2012). The major stakeholders in this region There are many stakeholders in this region and they have various roles and responsibilities too. The producers and suppliers grow the grapes and use those for the production of good quality wine and deliver those all over the place. The wine makers on the other hand use the grapes by buying them from the suppliers and produce wine and then sell those to the cellar and also export to international markets. The tourists who visit the place are also important stakeholders as because they are the major sources of income for the wineries in Hawks bay, New Zealand. The Government of New Zealand is also responsible for maintaining the rate of inflation stable and make sure that the exports are kept competitive in the international market (Pikkemaat et al, 2009). Proper laws and taxes have been placed as well for the export and production of wine and other products. The exporting agents also play a crucial role as because they maintain connection between the international buyers and producer s of wine in that region. The environmental groups are stakeholders who make sure that the wineries carry out environmentally sustainable techniques for the growth and production of fine quality wine (Presenza et al, 2010). Clustering and Collaborative arrangement The wineries do have collaborative arrangement in place with other wineries and they even work in partnership sometimes for the purpose of generating more revenue in business and even raise the functionality of the wine region and draw in more people. Collaborative arrangement is essential for serving the local people as well as outside travelers and customers who often visit the vineyards and wineries for experiencing some good quality wine from the main sources. Relationship between wineries and clustering could also help in gaining knowledge for entering new markets and ensure international growth and expansion. Clustering has helped to determine the clusters and exchange knowledge, information and technology so as to ensure good quality wine production and also resolve the local issues. The regions where grapes are grown are also located high above sea level and thus the fertile land creates better opportunity to produce good quality wine in this area (Quadri-Felitti Fiore, 2012 ). The clustering and collaborative arrangement has also enhanced the effectiveness of tourism industry in this region and all over New Zealand. Aim of ensuring competitiveness and sustainability Based on the SWOT analysis, the region boosts of some good weather conditions which is one of its strengths, as a result of which many people have visited this place. There are numerous vineyards and wineries which extract good quality red and white wine from the grapes grown here. The region has also focused on some collaboration with other wineries so as to expand its international market scope and also become less vulnerable to the changes in international economy. The Government must also take necessary approaches so as to maintain a proper margin within the heavy competitive international market for wine and attract more customers towards the wine tourism industry (Scherrer et al, 2009). The place is located near to water bodies which has created enough opportunities for the wineries to monitor the amount of water available and also maintain proper irrigation facilities for creating a positive impact on the grape yields. The report presented the various aspects of wine tourism and how Hawkes Bay in New Zealand is a popular place for experiencing good quality wine close to its sources. The present state of the wine tourism industry has been illustrated here along with the SWOT analysis of the region. The major tourist attractions, wine festivals and other events have been considered as major attraction factors for the tourists here. The most important stakeholders and how the region could manage sustainability and ensure competitiveness have also been demonstrated here based on the SWOT analysis done previously (Sheridan et al, 2009). Recommendations A proper map should be presented so that the region is accessible for more people and also the different vineyards and wineries are displayed within the area. A marketing program must be created by the wineries so as to enhance awareness among people and draw in more people and make them enjoy some good stay, close to nature and experience fine quality wine. It is also recommended to increase the number of festivals and wine events held every year (Sigala et al, 2012). Implementation of advanced technology and involvement of social media are recommended as well for targeting the new market segments and influence people to try out the good quality wine from Hawkes Bay region in New Zealand. Reference List Alebaki, M., Iakovidou, O. (2010). Segmenting the Greek wine tourism market using a motivational approach.New Medit,9(4), 31-40. Alebaki, M., Iakovidou, O. (2011). Market segmentation in wine tourism: A comparison of approaches.Tourismos,6(1), 123-140. Barber, N., Taylor, D. C., Deale, C. S. (2010). Wine tourism, environmental concerns, and purchase intention.Journal of Travel Tourism Marketing,27(2), 146-165. Bruwer, J., Alant, K. (2009). The hedonic nature of wine tourism consumption: an experiential view.International Journal of Wine Business Research,21(3), 235-257. Charters, S., Menival, D. (2011). Wine tourism in Champagne.Journal of Hospitality Tourism Research,35(1), 102-118. Cohen, E., Ben-Nun, L. (2009). The important dimensions of wine tourism experience from potential visitors' perception.Tourism and Hospitality Research,9(1), 20-31. Dawson, H., Holmes, M., Jacobs, H., Wade, R. I. (2011). Wine tourism: Winery visitation in the wine appellations of Ontario.Journal of Vacation Marketing,17(3), 237-246. Duarte Alonso, A., Liu, Y. (2010). Wine tourism development in emerging Western Australian regions.International Journal of Contemporary Hospitality Management,22(2), 245-262. Famularo, B., Bruwer, J., Li, E. (2010). Region of origin as choice factor: wine knowledge and wine tourism involvement influence.International Journal of Wine Business Research,22(4), 362-385. Gmez, M., Molina, A. (2012). Wine tourism in Spain: denomination of origin effects on brand equity.International journal of tourism research,14(4), 353-368. Koch, J., Martin, A., Nash, R. (2013). Overview of perceptions of German wine tourism from the winery perspective.International Journal of Wine Business Research,25(1), 50-74. Lpez-Guzmn, T., Rodrguez-Garca, J., Snchez-Caizares, S., Jos Lujn-Garca, M. (2011). The development of wine tourism in Spain.International Journal of Wine Business Research,23(4), 374-386. Mitchell, R., Charters, S., Albrecht, J. N. (2012). Cultural systems and the wine tourism product.Annals of Tourism Research,39(1), 311-335. Pikkemaat, B., Peters, M., Boksberger, P., Secco, M. (2009). The staging of experiences in wine tourism.Journal of Hospitality Marketing Management,18(2-3), 237-253. Presenza, A., Minguzzi, A., Petrillo, C. (2010). Managing wine tourism in Italy.Journal of Tourism Consumption and Practice Volume,2(1), 46-61. Quadri-Felitti, D., Fiore, A. M. (2012). Experience economy constructs as a framework for understanding wine tourism.Journal of Vacation Marketing,18(1), 3-15. Scherrer, P., Alonso, A., Sheridan, L. (2009). Expanding the destination image: Wine tourism in the Canary Islands.International Journal of Tourism Research,11(5), 451-463. Sheridan, L., Duarte Alonso, A., Scherrer, P. (2009). Wine tourism as a development initiative in rural Canary Island communities.Journal of Enterprising Communities: People and Places in the Global Economy,3(3), 291-305. Sigala, M., Christou, E., Gretzel, U. (Eds.). (2012).Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd.